I used to think that good execution only needed a few things: smart people, late nights, post-it notes, development to make it real, design to craft the narrative, and business to make it sustainable. But execution takes risk. And risk-taking is a skill set. A skill that progress requires.

A risk-taker is someone who is willing to make something before they are funded, to add value before they are applauded, and to tell a story before they are sure it will work.

slavin
orientaltiger:

Basic House by Martin Azua is a temporary house that can be folded up to fit in your pocket. Created from a metalized polyester material, when unfolded it self inflates with body heat or from the heat of the sun to provide an instant shelter. Once inside the shelter, the material reflects your body heat to keep the user warm. If reversed the material will reflect the sun to keep a cool interior.

orientaltiger:

Basic House by Martin Azua is a temporary house that can be folded up to fit in your pocket. Created from a metalized polyester material, when unfolded it self inflates with body heat or from the heat of the sun to provide an instant shelter. Once inside the shelter, the material reflects your body heat to keep the user warm. If reversed the material will reflect the sun to keep a cool interior.